Privacy Policy

Effective Date: November 2, 2026  |  Last Updated: November 2, 2026

Introduction

Search My Trip INC (“Search My Trip”, “we”, “us” or “our”) owns and operates www.searchmytrip.com and related services. Search My Trip INC is a company registered in California (Registration No. B20260302999), with its registered office at 2425 Valdez St, Oakland, CA 94612, United States. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what personal information we collect when you visit our website, contact our travel agents, or book travel with us; how we use and share it; how long we keep it; and the choices and rights you have. It applies to our website, mobile versions, emails, phone calls, chat, text messages and social media pages (together, the “Services”).

Please read this Privacy Policy together with our Terms & Conditions and Cookie Policy.

Terms and Definitions

  • Personal Information means information that identifies, relates to, or could reasonably be linked to you or your household, directly or indirectly.
  • Website User means anyone who visits or uses our Services, whether or not they make a booking.
  • Customer means a person who requests a quote, makes a booking, or travels on a booking made through Search My Trip, including every traveler named in the booking.
  • Travel Supplier means an airline, hotel, car rental company, consolidator, travel insurer or other company that provides the travel product you book.
  • Service Provider means a company that processes Personal Information on our behalf and under our instructions, such as hosting, payment processing, email or customer support tools.

Purpose of This Privacy Policy

This policy tells you how and why we collect and use your Personal Information, including information you give us when you search for travel, request a price quote, make a booking, subscribe to our emails or contact our support team. We may give you additional privacy notices at specific moments (for example, at checkout or at the start of a phone call). Those notices add to this policy and do not replace it.

Data Accuracy

When you give us Personal Information, you confirm that it is true, accurate, complete and current, and that you are authorized to provide it, including information about other travelers in your booking. Passenger names must match the passport or government ID used for travel. Please tell us promptly if your information changes.

Categories of Personal Information We Collect

Depending on how you use our Services, we may collect the following categories of Personal Information:

  • Identifiers: first, middle and last name, date of birth, gender as shown on your travel document, postal address, email address, phone number, account login, IP address, cookie and device identifiers.
  • Travel document and ID information: passport number, expiry date, country of issue and nationality; Known Traveler Number (TSA PreCheck), Redress Number and frequent flyer numbers, when needed for your booking.
  • Identity and authorization verification: when our agents send you a booking approval request, the type and images (front and back) of the identity document you upload, a selfie photo, and your approval, rejection or electronic signature (some of which may be collected through an e-signature provider such as DocuSign).
  • Commercial information: searches and price quotes you request, bookings and itineraries, seat, meal and baggage preferences, purchase history, and travel insurance you buy.
  • Payment information: cardholder name, payment card number, expiry date, billing address and transaction records. See How We Store and Protect Your Information for how these are handled.
  • Internet and network activity: browser type, device type, operating system, pages viewed, links clicked, searches performed, referring website, and how you interact with our emails and ads.
  • Approximate geolocation: country, state or city derived from your IP address. We do not collect precise GPS location.
  • Audio and electronic information: recordings of phone calls with our agents, chat transcripts, emails and text messages.
  • Inferences: limited preferences we derive from your activity, such as preferred departure airports, destinations or cabin class, used to show you relevant fares.
  • Customer support information: questions, complaints, feedback and survey responses you send us.

We also create aggregated or de-identified data, such as the number of visitors who search a particular route. This data does not identify you and is not Personal Information. If we ever combine it with your Personal Information, we treat the combined data as Personal Information under this policy. We will not attempt to re-identify de-identified data.

If you give us Personal Information about another person (for example, a family member traveling with you), you confirm that you have their permission to do so and that you have told them about this Privacy Policy.

Sensitive Personal Information

Some information we need for travel is considered sensitive under certain laws, including passport and other government ID numbers and images, payment card details, and account login credentials. If you ask for special assistance (for example, wheelchair assistance or a medical or religious meal), we will collect only the details needed to pass your request to the airline or other Travel Supplier.

We use sensitive Personal Information only to provide the services you request, to meet legal and security requirements (such as airline Secure Flight rules), and to verify identity and prevent fraud. We do not use it to infer characteristics about you, and we do not sell or share it for advertising. Please do not send us sensitive information we have not asked for, and never send full card numbers or passwords by email.

If You Do Not Provide Personal Information

Some information is required by airlines, governments or payment networks. If you do not provide it when asked (for example, your full name as on your passport, date of birth or payment details), we may not be able to complete your booking, or a Travel Supplier may cancel it. We will tell you at the time if this happens.

How We Collect Personal Information

  • Directly from you: when you search, request a quote, book, approve a booking, create an account, subscribe to emails, call or chat with our agents, enter a promotion, or contact customer support.
  • Automatically: through cookies, pixels, tags and similar technologies when you use our website or open our emails, as described in the Cookies & Tracking Technologies section. Optional cookies are used only as allowed by your Cookie Settings
  • From Travel Suppliers and booking systems: airlines, hotels and global distribution systems (such as Amadeus, Sabre or Travelport) send us booking status, ticket numbers and schedule changes.
  • From Service Providers and partners: payment processors and fraud-prevention services (for example, to verify a card), e-signature providers, analytics and advertising partners (for example, which ad you clicked), and social media platforms if you contact us through them.
  • From other travelers: when someone books a trip that includes you.

Phone Calls, Chat & Text Messages

  • Many of our bookings are made with the help of our travel agents by phone. Calls may be recorded and monitored for quality, training, fraud prevention, and as a record that you requested and confirmed a booking. We tell you at the start of the call when it is recorded. If you do not want the call recorded, tell the agent and we will offer another way to complete your request, such as email.
  • If a chat or call ends unexpectedly while we are helping with a quote or booking you requested, we may contact you once by phone, text or email to continue the conversation. You can tell us at any time not to contact you again.
  • We send booking-related text messages to the mobile number you provide. Marketing text messages are sent only if you separately opt in; reply STOP to opt out at any time. Text messaging opt-in data and consent are not sold or shared with third parties for their own marketing purposes.

How We Use Personal Information

We use Personal Information for the following purposes:

PurposeWhat we doCategories used
Bookings and travel servicesSearch fares, give quotes, make reservations, issue tickets, take payment, send confirmations and itineraries, and pass required details to Travel Suppliers and government agencies (such as TSA Secure Flight).Identifiers, travel document information, commercial, payment, audio/electronic
After-booking supportHandle changes, cancellations, refunds, schedule changes, special assistance requests and complaints.Identifiers, travel document information, commercial, payment, audio/electronic
Service messagesSend booking confirmations, schedule-change alerts, payment notices and replies to your requests by email, phone or text.Identifiers, commercial
MarketingSend fare deals and newsletters if you subscribed or, where the law allows, because you booked with us; show relevant offers on our website.Identifiers, commercial, inferences, internet activity
Advertising and measurementShow our ads on other websites and social media, and measure whether our ads lead to visits or bookings, subject to your cookie and opt-out choices.Identifiers (cookie/device IDs), internet activity, commercial, approximate geolocation
Security, verification and fraud preventionVerify payments, confirm that the cardholder authorized a booking, check identity documents and selfies, detect and prevent fraud, chargeback abuse and misuse of our Services, and keep our systems secure.Identifiers, identity verification, payment, commercial, internet activity, audio/electronic
Improving our ServicesUnderstand how the website is used, fix errors, train our agents, and run customer surveys.Internet activity, audio/electronic, inferences (in aggregated form where possible)
Legal and complianceMeet tax, accounting, California Seller of Travel and other legal obligations; respond to lawful requests; establish or defend legal claims.All categories, as needed
Privacy requestsRecord and answer your privacy requests and keep our unsubscribe and opt-out lists.Identifiers, commercial

Change of Purpose

We use Personal Information only for the purposes described in this policy, or for another purpose that is compatible with the original one. If we need to use it for an unrelated purpose, we will tell you and, where the law requires, ask for your consent first.

How We Share Personal Information

  • Travel Suppliers: airlines, hotels, car rental companies, consolidators and travel insurers receive the information needed to provide your booking. They use it under their own privacy policies.
  • Booking systems: global distribution systems and booking platforms that transmit reservations between us and Travel Suppliers.
  • Payment and fraud-prevention providers: payment processors, acquiring banks and fraud-screening services that process and verify payments.
  • Service Providers: companies that host our website, provide email, SMS, call and chat tools, e-signature, customer support software, analytics, data storage, IT security, accounting and legal advice. They may use the information only to provide services to us and must protect it.
  • Advertising and analytics partners: companies such as Google and Meta that help us measure and show ads, as described in Sale or Sharing for Advertising.
  • Government authorities: airlines must share passenger data with government agencies, such as TSA, U.S. Customs and Border Protection and foreign border authorities. We may also disclose information to comply with a law, court order or subpoena, or to protect the rights, safety and property of our customers, Search My Trip or others.
  • Professional advisers: lawyers, auditors and insurers, where needed to establish or defend legal claims or meet legal requirements.
  • Business transfers: a buyer or successor if we are involved in a merger, acquisition, financing or sale of assets, subject to this Privacy Policy.
  • People you choose: if you share your itinerary with someone, they may see your booking reference, which can allow changes or check-in. Share it only with people you trust.
  • Reviews: if you submit a review and agree to its publication, we may publish it with the display name you choose.

We may also share aggregated or de-identified information that does not identify you.

Sale or Sharing for Advertising

We do not sell your Personal Information for money. However, when we use advertising cookies and pixels from partners such as Google and Meta to show you our ads on other websites, this may count as “selling” or “sharing” Personal Information (cross-context behavioral advertising) under California and certain other U.S. state laws. The categories involved are identifiers (cookie and device IDs, IP address), internet activity, approximate geolocation and limited commercial information (such as searches and completed bookings).

You can opt out at any time by using our Do Not Sell or Share My Personal Information page, by turning off the “Share or Sale of Personal Data” option in , or by enabling Global Privacy Control in your browser. We do not knowingly sell or share the Personal Information of anyone under 16.

Cookies & Tracking Technologies

We use cookies and similar technologies, such as pixels, tags, web beacons, local storage and software development kits, to run our website and, with your permission where required, to measure and improve our Services and advertising. We group them as follows:

  • Strictly necessary: needed for search, booking, payment security, login, fraud prevention and remembering your cookie choices. These are always on.
  • Analytics: help us understand how visitors use the website (for example, Google Analytics). Used only if you allow them where consent is required.
  • Marketing: used by us and partners to measure ads and show you relevant offers, including on other websites. Used only if you allow them where consent is required.

We use your browser’s time zone to identify visitors who are likely to be in the UK, EEA or Switzerland; they see optional cookies switched off until they choose. You can change your choice at any time through Cookie Settings (the cookie button at the bottom left of every page, or the link on this page), or block cookies in your browser settings (some parts of the site may then not work). For more detail, see our Cookie Policy.

Advertising Practices

We and our advertising partners may use the information described above to show ads that are more relevant to you, to limit how often you see the same ad, and to measure whether ads lead to visits or bookings. Where permitted, this may include matching hashed (encrypted) email addresses or phone numbers with advertising platforms to measure conversions or exclude existing customers from ads.

In addition to the options above, you can manage interest-based advertising through the Digital Advertising Alliance, the Network Advertising Initiative, Google Ad Settings, and the ad settings on your mobile device and social media accounts. Opting out does not stop all ads; you may still see ads that are not based on your activity.

Your Choices & Marketing

  • Marketing emails: click “Unsubscribe” in any marketing email, or contact us. We process requests within 10 business days.
  • Marketing texts: reply STOP to any marketing text message.
  • Phone calls: tell our agent, or contact us, if you do not want marketing calls. We keep an internal do-not-call list.
  • Cookies and ads: use Cookie Settings and the options in Advertising Practices.
  • Opting out of marketing does not stop service messages about your bookings, such as confirmations, schedule changes and payment notices.

How We Store and Protect Your Information

  • We use reasonable administrative, technical and physical safeguards, including encrypted (HTTPS/TLS) connections, access controls, and limiting access to staff and Service Providers who need the information to do their jobs and are bound by confidentiality.
  • For bookings made on our website, we keep only a masked card number (the last four digits) with your booking record. Card details you enter on a booking approval form sent by our agents are stored in encrypted form and are available only to authorized staff who process that booking. We do not store your card security code.
  • We have procedures to respond to suspected security incidents and will notify you and regulators when the law requires.
  • No method of transmission or storage is 100% secure. If you believe your interaction with us is no longer secure, contact us immediately using the details in How to Contact Us.

International Transfers

Search My Trip is based in the United States. Our Service Providers and Travel Suppliers may process Personal Information in the United States and in other countries, and international bookings necessarily involve sending passenger data to airlines, hotels and authorities in the destination country. Data protection laws in these countries may differ from the laws where you live.

Where we transfer Personal Information from the UK or EEA to countries without an adequacy decision, we use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, or rely on transfers being necessary to perform the booking you requested.

How Long We Keep Your Information

We keep Personal Information only as long as needed for the purposes in this policy, including legal, tax, accounting and reporting requirements. We decide retention periods by considering the type and sensitivity of the information, the risk of harm from misuse, why we hold it, and our legal obligations. Typical periods are:

InformationTypical retention
Booking, ticket and payment transaction recordsUp to 7 years after the trip, for tax, accounting, chargeback and legal purposes
Passport and travel ID detailsUntil the trip is completed and any related changes or refunds are settled, then deleted or kept only in the booking record as required by law
Identity documents, selfies and booking approvalsAs long as needed to verify the booking and handle any related chargeback, complaint or legal claim
Call recordingsUp to 24 months, or longer if needed for a complaint, chargeback or legal claim
Customer support emails, chats and complaintsUp to 3 years after the last contact
Quote requests without a bookingUp to 24 months after the last contact
Marketing preferencesUntil you unsubscribe; we keep your email or number on a suppression list so we do not contact you again
Account informationWhile your account is active, and up to 24 months after the last login
Cookies and analytics dataAs described in our Cookie Policy (analytics data generally up to 14 months)

We may keep information longer if there is a complaint, dispute or legal claim, or if the law requires it.

Children and Minors

Our Services are intended for adults aged 18 or over. A parent, guardian or other adult may book travel for a child and provide the child’s information as needed for the booking. We do not knowingly collect Personal Information directly from children under 13. If you believe a child has given us Personal Information, contact us and we will delete it.

Your Privacy Rights & How to Make a Request

Depending on where you live, you may have the right to:

  • Know and access: request a copy of the Personal Information we hold about you, the categories of sources, the purposes for using it, and the categories of third parties we share it with.
  • Correct: ask us to fix inaccurate information.
  • Delete: ask us to delete your Personal Information, subject to legal exceptions (for example, records we must keep for tax purposes or to complete a booking).
  • Portability: receive your information in a commonly used electronic format.
  • Opt out: of the sale or sharing of Personal Information for targeted advertising, and of profiling that produces legal or similarly significant effects (we do not carry out such profiling).
  • Withdraw consent where we rely on consent, and object to or restrict certain processing (UK/EEA).
  • Appeal our decision on your request, where your state law provides this right.

How to make a request:

  • Verification: to protect your information, we will verify your identity, usually by matching the email address and booking details we have on file. We may ask for more information if needed, and we use it only for verification.
  • Authorized agents: you may use an authorized agent to make a request. We may ask for signed written permission and may ask you to verify your identity directly.
  • Response time: we confirm receipt within 10 business days and respond within 45 days (U.S. state laws) or one month (UK/EEA). If we need more time, we will tell you why, up to the extension the law allows.
  • Fees: requests are free. We may charge a reasonable fee or decline requests that are clearly unfounded, excessive or repetitive, where the law allows, and we will explain why.
  • Appeals: if we decline your request, you may appeal by replying to our decision email with the subject “Privacy Appeal”. We will respond within the time required by your state law. If you are not satisfied, you may contact your state attorney general.
  • Non-discrimination: we will not deny you service, charge you a different price or provide a different quality of service because you exercised your privacy rights.

U.S. State Privacy Rights (including California)

Residents of California and other states with comprehensive privacy laws (including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia) have the rights described in Your Privacy Rights, as provided by their state law.

California notice at collection and 12-month disclosures. In the past 12 months we have collected the categories listed in Categories of Personal Information We Collect, from the sources described in How We Collect Personal Information, for the purposes described in How We Use Personal Information, and kept them for the periods described in How Long We Keep Your Information.

Category (CCPA)Disclosed for a business purpose toSold or shared?
IdentifiersTravel Suppliers, booking systems, payment and fraud providers, Service Providers, government authoritiesShared (cookie/device IDs, IP address) with advertising partners
Customer records (Cal. Civ. Code § 1798.80(e)), incl. passport and payment detailsTravel Suppliers, booking systems, payment providers, government authoritiesNo
Commercial informationTravel Suppliers, booking systems, payment providers, Service ProvidersShared (searches and completed bookings) with advertising partners
Internet or network activityService Providers (hosting, analytics, security)Shared with advertising partners
Approximate geolocationService ProvidersShared with advertising partners
Audio, electronic and visual information (call recordings, chats, emails, selfies)Service Providers (call, chat, email and e-signature tools)No
InferencesService ProvidersNo
Sensitive personal information (passport/ID numbers and images, card details, account login)Travel Suppliers, payment providers, government authoritiesNo
  • Sensitive personal information: we use it only for purposes permitted by California law (providing the services you request, security and fraud prevention, and legal compliance), so a “Limit the Use of My Sensitive Personal Information” right does not apply.
  • California “Shine the Light”: we do not share Personal Information with third parties for their own direct marketing purposes.
  • Consumer health data: residents of Washington and Nevada should also read our Consumer Health Data Notice.

UK & EEA (GDPR) Rights

If you are in the United Kingdom or the European Economic Area, Search My Trip INC is the controller of the Personal Information described in this policy. Travel Suppliers act as separate controllers for the information they receive to provide your travel. You have the rights listed in Your Privacy Rights, including access, rectification, erasure, restriction, portability, objection and withdrawal of consent. The legal bases we rely on are listed in Legal Bases.

You also have the right to complain to your local data protection authority, such as the Information Commissioner’s Office (ICO) in the UK or the supervisory authority in your EEA country. We would appreciate the chance to address your concern first, so please contact us.

Canadian Privacy Rights

If you live in Canada, you may request access to and correction of your Personal Information, ask about how we have used and disclosed it, and withdraw consent to marketing, subject to legal and contractual limits. You may contact us using the details below, and you may also contact the Office of the Privacy Commissioner of Canada.

Do Not Track & Global Privacy Control

  • Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as a request to opt out of the sale and sharing of your Personal Information for that browser, and we turn off marketing and advertising tracking.
  • Do Not Track (DNT): there is no common industry standard for DNT signals, so we do not currently respond to them. Please use GPC or Cookie Settings instead.

Third-Party Websites & Services

Our Services may link to, or include features from, third parties such as airline websites, social media buttons, payment pages and map services. This Privacy Policy does not apply to them, and we are not responsible for how they handle your information. Travel Suppliers use the information we send them under their own privacy policies. Please review the privacy policies of any third-party website or service you use.

Changes to This Privacy Policy

We review this Privacy Policy at least once every 12 months and update it when our practices or the law change. The “Last Updated” date at the top shows when it was last revised. If we make material changes, we will post the updated policy on this page and, where appropriate, notify you by email or a notice on our website before the change takes effect. Where the law requires, we will ask for your consent to material changes.

How to Contact Us

If you have questions or concerns about this Privacy Policy or how we handle Personal Information, or want to make a privacy request, contact us at: